Also buried in the article:
The NFL decided to formalize this process after its spontaneous and successful implementation two years ago during the second half kick off of the Bills @ Texans wild card game. Commissioner Roger Goodell comments: "In the heat of the moment we saw an opportunity to assist one of league's rising stars at that time, Deshaun Watson, and the man with biggest heart in the NFL (not due to any juicing), JJ Watt. This gives us another tool to protect The Shield from blowback from any fanbases that might feel slighted by the narrative the league is trying to tell." Goodell then wiped his ass with hundred dollar bills and concluded the Zoom call.