Early season always in demand, late season games usually taper off.
I think they turned some people off with their reshuffled pricing a few seasons ago too.
I ditched my seasons before last year, went to 4 games anyways. Two of which I didn’t even pay for, basically went so my friend didn’t just eat the ticket cost. Of course I picked up tailgate grub and some beers in the stadium because that’s what bros do when someone floats you a ticket.