He's pacing for 1,479 yards over his last 8 games... That's not a hot start, that's a trend. He meets all the qualities of a true #1. He's clearly his team's go-to WR, he gets a lot of targets, he's pacing for top tier production, and he can win from all spots in the formation and at every level of the field. I don't really know what the opposing argument is here.