There was a great story from about 30 years ago when long distance phone service was opened up to competition and there were salesmen calling up people people left and right to try to get them to switch.
A guy got a hold of various lists of church members and would call them up. The conversation went something like this:
Church Member: Hello?
Salesman: Hi, Mrs. AAA. This is Rev. BBB. I had lunch last week with your pastor Rev. CCC and he suggested that I call you. Oh, my other phone just rang. Can I place you on hold and get back to you in 10 seconds.
Church Member: OK.
Salesman: (10 seconds later) Sorry, Mrs. AAA - that was my Bishop on the other line and I need to talk to him.. Call I call you again tomorrow?
Church Member: Sure.
After a couple of months, the church members found out that their phone service had been switched to a new higher-priced long distance service (and the salesman got a commission each time).
So what happened?
Well, the long distance service that they were switched to had the name of "Holy Order Long Distance".
In short, "H.O.L.D."
So when the salesman asked if you could be put on "hold" and you said yes, you gave your permission to be placed on "H.O.L.D" and have your phone service switched.