http://www.nytimes.com/2019/01/03/obituaries/herb-kelleher-whose-southwest-airlines-reshaped-the-industry-dies-at-87.html
http://www.dallasnews.com/business/southwest-airlines/2019/01/03/southwest-airlines-legendary-co-founder-herb-kelleher-dies-87
"Employees first, customers second, shareholders third. If the employees serve the customer well, the customer comes back, and that makes the shareholders happy. It’s simple, it’s not a conflict, it’s a chain. If you treated the employees well, if you cared for them, if you value them as people, if you gave them psychic satisfaction in their jobs, they would really do a great job for the customers and the customers would come back, which would be good for the shareholders. Most companies didn’t operate that way. So we turned the pyramid upside down, in effect, and said the employees come first and they always have. Not just in our minds but in our hearts as well."
What a "radical".