If you think that's creepy, if you have an Android phone Google is listening to craft your search results. For example...
I am a Penn State college football fan that follows the B1G Conference. I also read up stories for other B1G teams, such is Michigan and Michigan St
A few years ago MissionBBQ opened a restaurant in a different part of town than where I live. A coworker who lived near MissionBBQ was telling me about it. Our workplace was in another part of town that was also not near MissionBBQ.
So I whip out my Android phone and look up MissionBBQ. Remember, this is a restaurant that I had never looked up and is not in the part of town where I was located. I enter the letters mi and the first recommended results was not Michigan or Michigan St or Minnesota Vikings, or any other topic starting with mi that I had previously searched.
Google gave me results on the topic I was discussing verbally