Being a comic book nerd I definitely had heard of the comic series prior to seeing the movie, but had never read the series. I probably would not have seen it in the theater as I was a bit lukewarm based on the previews and really wasn't that into seeing it. My friend, however, really wanted to see it and I had nothing better to do so I agreed to go. I was glad I did. It was funny, visually appealing, and a unique story and presentation.