In my case it has been a "family" event. We used to go the Rockpile and then on to Rich Stadium as a family. Now that I live out of the area, my Dad, my brothers and I have weekly phone conversations and the Bills always come up. My 19 year old son is a Bills fan (even though he was born and raised in Toledo). It is funny how over the years he will ask questions like "Dad, why do the Bills always suck?".
I honestly don't know why I remain so loyal to them. If I can't go to a game I watch it on Direct TV and never miss a game. I have become more relaxed as they disappoint year after year. Years ago my Dad made a very simple comment that has stayed with me... "Son, there is more to life than the Buffalo Bills".