Welcome, first-time caller. It would be helpful if you gave examples of what you considered to be a good, bad, and ugly call, just to jump-start the discussion. Here are my examples.
The Good - Screen pass to Motor for his 2nd TD. Execution helps, but getting Motor on the edge is always a good idea.
Jet sweep to McKittrick. We should run this play more than once every two games (that's the Bad part)
The Bad - Any RPO to Motor out of the shotgun. They're rarely effective, and when in the red zone, it's a wasted down.
The Ugly - Motor in the Wildcat. No threat to throw, it's only marginally better when they run Wildcat with McKittrick. You can't take your best player off the field, even for one play. JA17 is the best Wildcat RB in the league.