They should sell the only property with value - SI Swimsuit Issue.
Link for those who do not want to pay or deal with NYT.
https://www.npr.org/2024/01/19/1225680000/sports-illustrated-lays-off-most-of-its-staff#:~:text=The publisher of Sports Illustrated,to the magazine's parent company.
https://frontofficesports.com/sports-illustrateds-publisher-lays-off-entire-staff-future-unclear/