I think they care about the product. They just have different goals/vision for the product than we do.
Believe it or not, Hard Knock has been a popular show, so here we are.
I wouldn't be surprised to see the Bills on it. There was an article a couple weeks ago about McDermott "embracing the fame" so to speak.
I'd say any NFCE team, Rams, Texans, Lions, Broncos, Saints, Bucs....all less interesting to me.