They learned from the AAF. You can't try to start a league these days all in their own locations and pour money into trying to drum up local support. The money is all in the TV broadcast. Dump what money you have into the TV contracts and advertising, pay good coaches and players as best as possible, while keeping your other operating costs low.
The game day situation has 70s vibes to it. Their playing on network television, but in a ***** concrete stadium in Alabama, lol. It seems like the right plan, though.
I went to an AAF game in Phoenix and it was fun, but it was obvious how hard they were trying while getting very little in return in regards to local support.