This seems like something that is largely just in fans' heads. Commercials and stuff were filmed before the season. Podcasts are just conversations they have in their free time. Players give zero ***** about point spreads.
The struggles are injury-related, scheme-related, execution-related against talented teams that are giving the Super Bowl favorites their best shot.
We shouldn't act like the team suddenly lost focus because they're getting attention, which they've gotten since last year...the last two years even.
In fact, these are the same types of struggles we've seen every year and it's more just part of the game, the ups and downs of a season, than it is a lack of focus.
You really think these guys have lost sight of the actual goal? Seriously?