Sustained excellence sounds nice. How many wins is that? Does that mean making the playoffs each year? As best I can tell, Beane has never said "success in the NFL means making the playoffs, winning a playoff game etc. I would speculate that none of the Bill's players have incentive bonuses based on "sustained excellence" or "going in the right direction" or any other meaningless platitude.
Beane quote from the article:
""With that, we do want to play better and be more competitive. The result of that is hopefully win more games, ..."
To me that is incredibly wishy washy. I am more in the quote attributed to Lombardi (probably incorrectly) "Winning isn't everything, its the only thing". Far far better than "hopefully win more games" or "trust the process".
I think Beane has made many good decisions. I think Josh Allen is going to be special. I think Beane is a good GM. However If the Bill's fail, everything I have heard from Beane leads me to believe he will throw everyone under the bus he can to blame for the failure before himself.