Colbert is being paid 15 million to get 2.5 million viewers, which is not outrageous if they are the "right" viewers, age and demo wise. I can't find it now but at one time the breakdown was Kimmel is the rich, Fallon is the young( my students watch some of his stuff) and Colbert is the geriatrics. His audience is not valuable, especially since Gutfield is drawing a lot more for a lot less money