The problem here is you and so many other posters are missing the central point to the arguement. What we have here is a clear example of the first Law of DeLucian Logic. The Law of Increased Losses clearly states that to lose is more beneficial to a teams success. See, if you lose you gain a better draft and your teams success is guaranteed. Of course, we all know that and its widely accepted as true.
The principle here is a lesser known facet of the first Law. More losses also means you're a better team. In the scenario discussed here, more losses by the collective Conference teams translates to a better Conference. See most people would assume that Dallas is not a very good team because they lost. However, according to the Law of Increased Loses, Dallas is a far better team than the Colts (because the Colts won). It's kinda like Nonlinear Chaos Dynamics. Linear thought must be suspended.
Remember, it's not how you win, its how you lose, that determines your success.