The back story on this is that Aditi Kinkhabwala is an nfl reporter who lives in Pittsburgh. She covers the whole league but obviously has a close connection to the Steelers, her husband is a huge fan, etc. Her son is about 6 and a couple years ago she gave him a Bills hat that she picked up when she was in Buffalo. Apparently he never takes it off since then and has become a die hard Bills fan. she has told this story on air, it’s great. Every picture she shares of him he’s wearing the hat or some type of bills gear.