It's not a hill, no one is dying and nothing is going to change. 99.99999999% the guy's intent was a touchback but he simply did not follow the rule. What happened is akin to him simply dropping the catch. If he did that he can't just say he was going to take a knee anyway. It's also similar to a QB not kneeling in victory formation, turning and tossing the ball to the ref. How would that call be made if the other team picked up the ball and ran it in.
The rule is written specifically and it wasn't followed. IYHO what other rules should be flexible?
Steratore is human. The rule book has words in it. The ref on the field knew the rule.