Not a wine snob by any means...but something I like about wine is that it is equal opportunity.....with a little research, you can get a bottle for $10 that is just as good or better as one for $100. The exception to that may be the 1%(?) of the population that have palettes sophisticated enough to distinguish between the two.
Now by "just as good" I mean comparably rated....which I know is also subjective...but you get my point.
Same thing with cigars....money isn't everything.