The reason it doesn't make sense to you is because it literally doesn't make sense to pretty much anyone else, save a few who like to bring it up so the next time the teams loses because of a bad play call, they can run here and yell "I told you so! Jauron-ball!"
Cultists? Really?
I swear, some of you just refuse to enjoy yourselves for some reason. No one is putting him in the HOF, but if you're a Bills fan, and you're not excited for the way he has this team competing, perhaps you might seek help.
Or alcohol.