i think Hilfiger went mainstream, and like you said, has sort of standard attire and suits in places like Macy’s. I think I have a TH suit, which pretty much looks like all the brands that Macy carries.
Sort of funny story. Not long ago, I was out of town for a few days and forgot my luggage. I found some bargain store near my hotel (like TJ Maxx) and stocked up on the cheapest things I could find. I now own a bunch of Tommy Hilfger underwear and undershirts.