I have gotten into it. Thought it was lame before I tried it as a former tennis player (and I still prefer tennis), but it is pretty fun. I have played with my college age nephews and it is better when it is fast and you have athletic players.
I will say that I get annoyed at some of these hard-core players. I played in a tournament on a cruise with these guys that took it way too seriously, and it started to annoy me.