Guess I can stop kicking myself for turning down that FanDual interview a few yeas ago.
Seriously, this would be a stunning turn of events. A business like that needs to keep customers on the hook so their LTV is several times what they paid to acquire them (with all those ads). If they have not figured out how to retain customers it likely has a lot to do with that 90% losers stat. Online poker spread the wealth much more effectively.