IMO it's needs to go ala carte, like HBO has, and many others will soon follow. The fact that the avg cable subscriber pays something like $7 month for it, when only a small percentage would do so knowingly, is pretty damning. I however would absolutely pay $10 ala carte like Netflix because of the enormous amount of college football, SC (which is devolving as we know it, so more like ESPNEWS). I cut the cable many years ago, but without their app (and a few family members logins), I probably would have gone back.