Indeed we were one of the first teams ever to sell stadium naming rights. Some earlier names, such as Wrigley Field and Busch Stadium used the team owner's name which was also attached to other products. Fenway Park was named for the neighborhood it's in, but the stadium's first owner also owned Fenway Realty. The Patriots selling of their stadium naming rights to Schaefer Brewery in 1971 slightly predates Rich Stadium.