He's been off the air for a while, but I had an acquaintance who was a local espn radio blowhard. Living in a minor-league market had to have made it a bit tougher on him than it is for guys in NFL, MLB, NBA, and/or NHL cities, but it would seem like out of the blue he would start banging on a couple of teams for no reason, and the Bills were one of them.
A few friends in the area, also WNY natives and life-long Bills fans, would hear him. And they would get worked up. And their blood would boil and they would pick up the phone, and try to call him on his BS.
After one particular inane rant of his, I asked the radio blowhard where it came from.
His reply was when there was a slower news day - or if the phones were a bit quiet - he would start blasting certain teams because there are a lot of their fans in the area and it would get people to call in. After asking him if he really believed what he had said about the Bills, he said "I am not Walter Cornkite, I am not in the truth business. I am in the passion and ratings business."
That pretty much told me all I need to know about tv and radio sports commentators: If I get fired up about their comments, I'm playing their game. But I'm not winning.