The nickname stuff for players I agree is stupid. But no, I don't think billsmafia seems forced. In my mind, I think of a mafia (disregarding the criminal aspect) as a group of people that takes over - whether it be a block, a town, a whatever. I think billsmafia is a fun way to say we Bills fans are coming together and we are taking over. It's honestly just a harmless thing that people (fans and players) are having fun with, so why do people feel the need to come on a message board and rain on fellow fans' parades?