hey, i proudly drink milwakee's best ice when i want to get ripped... I could care less how bad that particular beer tastes. Can't taste it after 3 anyways... My point is, these cheap beers, coors included, aren't designed to be a "sit down and enjoy your beer" type of beer. They're a party beer (can't you tell by the twins?). In my case, for $4.50/12 pack, you can't go wrong. Same goes with coors.
Think about that ad campaign... It's not designed for the 26-40 year old sophisticated beer drinker. It's designed for two 21 year old college student roommates who have just invited some girls from class over to their dorm room.