It also isn't a "normal" regular season game. It is the symbolic beginning of the entire NFL regular season. The league does it up because it is indeed, to paraphrase our vice pres, a big farking deal.
If they rolled out a banner with images from that game, specifically manning getting picked off or that crazy td pass to jacoby jones, yeah, that would be problematic. But they are completely benign banners showing the players in even standing.