Well i chose Creative's Zen Micro because it had an fm tuner, 5 gigs (vs ipod's 4) , and a removable battery. I hear it costs alot to send the ipods back when the battery craps out. My player was sent with an extra battery, too. It cost the same as an ipod mini. To each his own, but I really like the Creative line.... Also if ya get the red one, it looks like a Buffalo Bills mp3 player with the blue backlight (to keep this post Bills related )