They’re definitely putting entertainment over competition. This was going to happen. The NFL wants to grow rapidly and the path to that growth is making the actual game just a piece of the puzzle. More player interviews, mic’d up segments, talking heads arguing on every station, podcasts, legalized gambling, prime time matchups, YouTube channels breaking down plays, players on social media, teams social media accounts/video production, extended coverage on releasing schedules. It’s an ecosystem of entertainment. It’s only going to continue to grow outside the boundaries of the actual game. As long as views, clicks, likes, jersey sales, ad revenue is up, they’re going to continue to back burner the actual game.