A different perspective:
As a Bills fan who does not, and has never, lived in Buffalo or the surrounding area, $3/mo. is not worth it to support local Buffalo media.
In a vacuum, the fee seems reasonable, it's only $3/mo. after all. But we aren't in a vacuum.
This is a trend across the entire industry, and with so much "must read" content out there, most of it not even sports related, $3/mo. adds up quickly, and it becomes impossible to justify the purchase when you start talking about wanting to read content locked behind a paywall from upwards of 10 or more providers. If you get to just 20 providers with a $3/mo. paywall, all of a sudden you're looking at a $720 annual outlay.
I certainly understand the desire/need to monetize readership directly, and have no problem with any business doing exactly this; but as an individual with no real desire to subsidize a small local shop that's not local to me, and without enough top end content to make "must read" with my personal preferences, the decision to go behind a paywall is a decision to lose me as a consumer.
Sadly, in today's online environment, I'm not sure that media outlets really have any other choice, which is a shame.