I know, right? I live in Los Angeles now, and have met a few who have never even been to WNY. "You mean, you're a Bills fan on purpose???" I ask them.
I was born and raised in Rochester, and watched with my father who would scream incessantly at the TV screen. All of my siblings were driven out of the house by his yelling, and none of them are football fans to this day. But, one of my fondest memories of him was sitting with him on the couch, about age seven, and screaming "JUICE, JUICE, JUICE!!!" along with him.