Just purchase the Online laptop, tablet package for $199, then yu get a Touchdown message saying you've been upgraded to Max. I actually cancelled Max, and got a full refund when I found out about this, then ordered and it worked. Don't ask me why, or for how long, but it worked. I too had this last year and they don't even check your eligibility if you're an existing account. I'm especially looking forward to the Roku app - hope it's like the mobile one. Airplay wasn't as smooth as I would've liked last year.
TOUCHDOWN!
GREAT NEWS! YOU’VE JUST BEEN UPGRADED TO NFLSUNDAYTICKET.TV MAX AT NO EXTRA CHARGE. ENJOY.