By taking his contract desires to IG and Tweeter, I'd assume that Cook's agent and the Bills have had their initial contract talk and they are nowhere close to a re-signing.
When Cook plays near the snap % that Saquon Barkley plays, rushes for 2000+ yards and helps his team win a Super Bowl, then he should be paid comparable to Barkley, until then he can slot himself between the players below him.