Rodgers has made about a quarter of a billion dollars. He has been talking about Jeopardy more than football lately.
He holds all the cards. He could retire and host the game show. Quarter billion in the bank, good health, still a star on TV.
AND when Green Bay inevitably crumbles without him the GM and HC lose their jobs.
By doing this, he has them in an impossible spot. They are in no position to say "fine, retire."
Doing so will just put a spotlight on their idiotic drafting and mismanagement last year, AND on the Love decision, because he would be the guy in 2021. There would be nowhere to run. When it doesn't work, all the talk will be about how Green Bay wasted Rodgers career, and the people in charge will pay the price.
The only price Rodgers would pay is being out of the league, going out as the MVP with 1 SB ring and a quarter billion in earnings.
Eventually he'll get what he wants.