WGR just wants people talking.
Part of me thinks these guys are just playing characters on the radio. Schopp is the super critical guy, although he's softened a bit with age. Sal is the guy who would find a bright side if he was on the sinking Titanic. Bulldog is playing the dude at the bar blabbering over an order of wings.
Jeremey and his co-hosts just try to yell over each other as the younger guys who get air time now that Howard retired eagerly try to get something on tape for their next gig.
Howard Simon and Paul Hamilton were/are the only ones who seemed genuinely like themselves. It's like the program director gave the rest radio gimmicks.