Just looking at his splits - play action seems to be where he's been at his best - as well as when the offense is under center
Under center - 9 targets, 9 catches 96 yards 1 TD and 9 first downs.
Play action - 7 gargets, 7 catches 84 yards 1 TD and 7 first downs.
Where his numbers look worst is when they need more than 10 yards and those have been the back shoulder throws that have all been pretty rough. The timings bad, the throws are bad, etc.
Greater than 10 yards to go - 23 targets, 14 catches 152 yards and 8 first downs
Less than 10 yards to go - 18 targets, 15 catches 132 yards and 12 first downs
Lastly - he only has 6 targets in the first quarter of games so far through 8 games. He may benefit from earlier targets to help "get in the game".