That's not the genious. The smart thing is they report adding 327,000 new subscribers to their services by offering the NFL ticket free. Lowering the rate is to appease existing customers who would complain new subscribers got it for free. They want us to say what you said "How much were they making if they can lower it 40%, but 40% is sweet".
It's not sweet, it's BS. I should get it free not some new comer that hasn't supported you for the last 20 years. I'm the one that has allowed them to give all the free stuff to new customers. That's BS.
This is my argument when I call. I tell them look I've been with you when I had to buy the system from Radio Shack and call a guy from the newspaper to come out and install, you then installed and gave the systems to new customers free. I could only watch directv on one tv, I paid to buy the dual LNB so I could watch tv on two tv's and different channels, then you started giving the dual LNB to new customers free. .......... paid for HD DVR receiver, then you gave it free and so on.
I'm calling and getting it free.