You know KJ, and my own view, I can agree and understand where you are coming from. In my mind, where I would agree with Zonabb, is the price of going to a Bills game will be more priced as a big event now and simply price out a lot of people. And I think that is a shame. Wouldn't be surprised without tailgating and moving to restaurants and bars and stadium venues, higher ticket prices, that the cost of going to a game could easily double. Maybe approach concert prices. Seriously, I could see a couple going to a game and be out $500 when including all the other activities. Things you do on the cheap at RWS.