Well I'm 52 and have followed the Bills since '67. Except for a few bright spots over those 41 years, there has been a lot of losing. After a while you get numb to it, and you don't see the point in wrapping yourself up so emotionally over it. It's a big business with lots of money in it, but how does a win or loss personally affect me? It doesn't, so "F" it! Don't think either for a minute the players value winning the most. With the huge money in the game, they all want the most they can get for themselves first, and if they win, great, if not, oh well
After the 4th SB loss, there was a Snickers candy bar commercial featuring Marv and a lot of the Bills. Any one remember it? In it they were laughing at themselves for losing 4 SB's. I thought to myself if they can't take it seriously, why should I get all upset about it