Perhaps you are offbase on the original meaning of the phrase and describe things you don't like tangentially related to social justice or "political correctness" as virtue signaling like most everyone else who eagerly uses the phrase like a new toy.
https://en.wikipedia.org/wiki/Virtue_signalling
The history of the term is based on cheap, disingenuous statements instead of any real commitment or action. Often it comes in the form of disingenuous outrage. The only outrage here is from all the man-children triggered by a rating in Madden.
If you think putting the most polarizing figure in football in the game is a cheap action in this climate where social media is replete with calls to boycott the NFL, NBA, NASCAR, and NHL due to their support of BLM (ironically, by the same people who are outraged by #CancelCulture) then I disagree. If you think their actions are disingenuous, I would disagree. Looks to me that EA puts their money where their mouth is.
Overrating the skills and attributes of a video game character because you want to align with their politics in the public eye, if accepted as virtue signaling, must be the most contemporary use of the term. I would say this is maybe "3rd level virtual graphical virtue signaling" at best which is now my phrase and I own the definition.
@whatdrought happy now?
Patience child.