they also could have lost or won the game had it continued so its hard to say it hurts cincy before it is flipped -- maybe they would have lost the game but win the flip, no one knows.
if they lose it, then sure it hurts cinci, but they had the same odds to win it as buffalo. the game itself was practically a tossup before it started and probably when it ended, so this is the fairest way in my opinion if they dont replay it. there was no knowing who would win the game, and there is no knowing who will win the coin toss. if cinci wins the toss, then ravens fans will be mad but there was no guarantee that cinci was going to lose the game, and same with chiefs fans if buffalo wins it... but one team was getting a W and L barring a tie to start with