It is a snarky piece meant to be-little a city with a losing sports team and bad weather. He thinks just because we don't have the massive ego of NYC or San Diego that we aren't worth even being on a map. He is trying to be funny by taking an irrelevant player who was released and signed by the Bills a long time ago and creating this illusion that Buffalo is a harsh wasteland that is only appreciated by the crude and unruly natives.
Most of all, I'm pretty sure this dude is a real tool who thinks he's funny. Not to me. I'm sure this clown couldn't get Jimbo or Thurm on the horn for a true taste of Buffalo. Of course, their endorsement of the city would kill his theme that Buffalo is Losertown, USA.
Plus he wrote a book about the Cowboys according to his website. He is the Loser my friends.