I don't know how to build a franchise, hopefully McBeane do.
What I do know, is during the period of Rex's firing and McD's hiring, Terry stood up at the podium and made some very pointed remarks concerning how his franchise is perceived nationally. Criticisms during the Rex period were largely and justifiably aimed at Rex because he was a buffoon. The criticisms leveled at the team presently point at bungled QB management and a historically putrid offense. I'm curious how Terry's reacted to this, and just how much equity McBeane have squandered given how the current season has played out.