Having worked in commercial radio in a major market, I have a bit of expertise in this area.
My problem with these guys at WGR is the contempt they have for the audience. Yes, "Joey from Williamsville" calling for the umpteenth time to say "hey how you doing?" and make the same dumb points over and over again gets tiresome. And yes, sometimes insulting the audience's intelligence can make for very listenable radio. In their case it does not. Their contempt is palpable, and their wit is dull.
But they're the big fish in a small drainage pond behind the McKinley Mall, so whaddaya gonna do?