It's amazing. At first it sounds like real paranoid, tin-foil hat kind of stuff, but it's happening. In business, in politics and now sports: a large organization like the NFL, or NBC, with a vested interest in making this all go away, making things seem on the up-and-up, shaping the conversation to their benefit, making it look as "real" as possible.
Well, at least it helps one keep their b#llsh#t detector sharp.