That's how most of those broadcasting guys work. Doesn't matter if they're our local yokels or the national guys. As long as you have a HOT TAEK people will talk, positive or negative, and that's what pumps program directors' (and advertisers') nads.
What I've never understood about Cowherd is how somebody with such a reedy voice made it so far in radio. And now he's on tv, so we get the full sensory experience of his reedy sneer.
Anyway, I subscribe to the notion that if Cowherd is crapping on you, you must be doing something right. So now I like the Tyrod deal even more.