Today is the second time this year that I've been mystified about why the Bills did not instruct their kick-off return man to bring the ball out of the end zone just before the half.
New Orleans kicked off with less than a minute to go before halftime, and only had one time out left. Ordinarily you may not want the return man to bring it out from near the back of the end zone, but that's because most times he may not reach the 20 before being tackled. But if you already know that all you will do is run out the clock when you start at the 20, why not tell the returner to bring EVERYTHING out.
If he gets tackled at even the 5 or 10 yard line, there's no harm done, because you can kneel down to run the clock out from there just like you could at the 20. But with a dynamic returner, you might get a big return that gets you into position for a long FG or even a touchdown.
Especially today, when Goodwin was the return man on the play. Even if he has to jump to catch the ball before it sails over the end line, tell him to bring it out!
Taking a touchback in that situation just seems dumb.