This is from Pat Moran of Buffalo Sports Daily
OK, ladies and gentlemen. It’s official. Starting right now, on behalf of Buffalo Bills fans everywhere I’m officially launching the Bill Cowher billboard campaign. If you’re interested (as most have stated you are) please read on. If not, sorry to waste your time.
At the end, visit the billboard page here: http://www.buffalosportsdaily.com/donate/
•We’re going to collect donations and run a billboard. Much like the “Fire Dick Jauron” billboard that was run earlier in the season, the billboard is going to run for a week. I just spoke with Jim from Lamar Advertising and got all the details. They are as follows.
•The billboard will go up on Monday January 11th and run for seven days (it’s the earliest Lamar Advertising can put it up, they’re sold out for the next week).
•The price is $1125
•The location is also in the same location that that Jauron billboard was at (190 Thruway, Ogden exit going downtown)
•There is only one digital spot left, its first come, first serve (obviously) and the artwork would be due Friday at noon.
•I will have a stickied post at the top of Buffalo Sports Daily, updating the amount raised several times per day, and other Billboard related news.
•The good news is if we erect a billboard and the Bills situation changes, we can change the billboard that day. (example- We got a “We Want Bill Cowher” Billboard and he was hired the next day, we can change it to Welcome to Buffalo, Bill”.. or if the Bills hired someone else or we wanted someone else, we can change it with adcopy on the fly)
This, in order will be the billboard’s message
1-An obvious “We Want Bill Cowher” billboard.
2-If he’s hired by the Bills during that time or before January 11, a “Welcome to Buffalo, Bill” billboard.
3-If Cowher decides he doesn’t want the Bills job or is hired elsewhere, we could move on to the next guy, which would be done by a quick poll and the consensus ruling.
4-If the Bills happen to hire a coach before next Monday, we welcome him to Buffalo.
Regardless it won’t be difficult. If billboard option #1 isn’t out there, I will run a one-day poll on Buffalo Sports Daily with options, each fan can vote one time, and the consensus is what we’ll do.
Charity
Any money raised that exceeds the cost of the billboard ($1125) will go directly to charity. I’m thinking we should donate to “Hunter’s Hopes’ on behalf of Buffalo Bills fans. In the unlikely event we’re unable to raise the $1125 and can’t get the billboard (that’s not happening) EVERY penny will be donated to Hunter’s Hope.
Again, I will keep a running total updated several times per day right at the top of Buffalo Sports Daily. I think this is a great way to show people how passionate Bills fans are and how desperate we are to change the losing culture at One Bills Drive.
It may not have directly led to Jauron’s firing, but don’t think for a second the Bills front office didn’t pay any mind to the countless stories that came of that billboard and the national attention it brought.
http://www.buffalosportsdaily.com/donate/
I do not work for Buffalo Sports Daily, i just think its a good idea. This is the same billboard Coach Sal bought up last night.